Fabric Technology

For many centuries merino sheep have been bred for their fine wool, this is what makes our fabrics incredibly soft and itch free (more info below).

Spinning and knitting technology has developed rapidly in recent years, these developments have allowed a wider array of technical fabrics to be constructed with merino fibres. We are constantly working with our suppliers to bring new merino fabrics into the outdoor sports market.

Below are some explanations of how we name our fabrics:

Pure & Core Fabrics

The vast majority of the fabrics we use are Pure '100%' New Zealand Merino.

Our Core Range of fabrics have a two face structure. The inner face is 100% merino and this is knitted to a technical synthetic outer layer. Core fabrics are used in specific applications such as our Velo cycling range where the enhanced durability and drying time of the outer synthetic fabric is of benefit. Fabric Technology - Pure & Core Fabrics

Fabric Weights & Microns

All of our garments carry two important numbers:

Micron Count: A micron is one millionth of a metre. Our garments are incredibly soft because we select only superfine merino fibres measuring between 18 and 21 microns.

Fabric Weight: Our fabric is measured in gsm (grams per square metre). The larger the number, the warmer the garment will be. Fabric Technology - Fabric Weights & Microns


Layering is the best way to dress for the outdoors. Merino fabrics are highly effective when layered together.

Combining layers provides a great level of versatility, allowing you to stay comfortable regardless of climate or intensity of activity.

Baselayer: When doing outdoor sports you're likely to go through phases of different levels of activity. This means you'll be warming up and cooling down frequently. A Merino Baselayer will help you maintain a comfortable microclimate next to the skin. Merino wool has a natural wicking capacity which will move sweat away from the skin, it is naturally odour resistant and regulates temperature.

Midlayer: Also known as an insulation layer. This layer provides additional warmth by trapping air to slow down heat loss. The midlayer may comprise of more than one garment depending upon conditions.

Outerlayer: The outerlayer is typically a jacket. It provides extra warmth and may additionally shield from wind and rain (depending on the fabric used).

Fabric Structures

Jersey and eyelet fabric structures trap air for warmth but also offer great breathability which provides a comfortable and steady climate close to the skin.

Fabrics with brushed or loop back structures have a greater 'loft' meaning they will trap more air and increase warmth.

Merino is naturally elastic allowing the fabrics to move with your body when you are active.